Track your bookings
Send booking events to your marketing tools.
Conversion tracking shows which channels and campaigns turn visitors into bookings. Open Online Bookings and click Tracking to connect a tool. No code is needed.
Connect a tool
Find Google Analytics, Google Tag Manager or Meta Pixel under Your tracking tools.
Click Set up and enter your ID from that tool.
Choose which booking steps it should receive.
Use the toggle on the card to pause it anytime. Your ID stays saved.
If you run Google Analytics directly and also inside Tag Manager, each booking is counted twice. Connect one or the other.
Test before you launch
Events fire in the visitor's browser as they move through your booking page. Use your tool's own test or debug view to confirm they arrive before you run campaigns against them.
For booking numbers inside Sovica, without any outside tool, use the Analytics tab.
Up next
Next, read Read the Online Bookings dashboard.