Email campaign best practices
Design email campaigns that are clear, on-brand and easy to read.
Table of Contents
Put your logo at the top and use your brand colours throughout.
Write a short, specific subject line.
Keep one main message and one clear button.
Use readable text, and add alt text to images.
Preview on a phone, because many patients read there.
Send only to the people it is relevant to, and watch your results.
Up next
Next, read SMS campaign best practices.