SMS notification best practices
Write clear appointment texts that fit in one message.
Table of Contents
Open with “Hi” or “Dear”, depending on your tone, rather than “Hey”.
Use the right merge tag for the name, first name or title and surname.
Name your clinic, because patients may not recognise the number.
Keep to 160 plain characters, so it costs one credit.
Include the date and time, and one link at most.
Up next
Next, read Online booking best practices.