SMS campaign best practices
Write short texts that get a response and stay within the rules.
Table of Contents
Say who you are at the start, because patients may not have your number saved.
Keep to one segment where you can. Emoji shorten it to 70 characters.
Make one clear offer with one link.
Send only to people who agreed to marketing, and offer a way to opt out.
Send at sensible hours, and avoid early mornings and late evenings.
Check the results, then try something different next time.
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Next, read Services best practices.