Email notification best practices
Make your automatic patient emails look polished and build trust.
Table of Contents
Use your brand colour for buttons.
Keep your logo and layout the same across all messages.
Put the key details first: date, time, place and practitioner.
Use merge tags, so each email is personal and correct.
Keep the wording brief and warm.
Send yourself a test before switching on a new template.
Up next
Next, read SMS notification best practices.