Add an unsubscribe button to emails

Give patients a clear way to opt out of marketing email, which the law normally requires.

Table of Contents

Every marketing email should let people opt out.

Open the campaign, and go to the Design step.
Select your footer block.
Add a link or button, and choose the unsubscribe merge tag as its target.
Use Send Test to check it works.

Those who click are marked Unsubscribed, and future campaigns skip them.

Up next

Next, read Edit an email campaign.