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Set up lead workflows

The main messages to automate for your leads, from a first reply to win or loss.

Table of Contents

A basic lead setup covers these moments.

  • New lead: acknowledge at once.

  • Quiet lead: a couple of follow-ups.

  • Won: welcome them as a patient.

  • Lost: a polite goodbye.

Build each as a workflow. Assign a task for anything that needs a person. See the Win Rate by Owner report to check results.

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